Issue 146 — May / June 2022
This piece is part of the AAVVGG Archive and not currently part of the collection.
In the age of experiential retail, more and more brands are branching out beyond their core offer. Many are integrating hospitality concepts such as cafés, restaurants, bars and even hotels, a sure-fire way to increase footfall and dwell time. Or is it? In the September/October issue of Frame, we break down the benefits – and trappings – of hospitality-infused retail, and explore how the union could be pushed further.