The collective trauma of the pandemic has become an excuse for global capital to accelerate the total commodification of everyday life. Everything is for sale. There is more merchandise than love, more sponsored content than truth. No society in human history has demanded so many people be such active participants in producing the contemporary. No contemporary has ever been so aggressively monetised.

As a coping mechanism, many amongst us have decided to check out from reality altogether; preferring to inhabit tailor-made fantasies and simulations. But only children believe that closing their eyes renders them invisible to monsters. When the monsters are real, closing our eyes rather increases the danger.