Sögreni was established by Søren Sögreni in 1981. At first the company was building a reputation for unique and contemporary designed bicycles, but has now expanded in bicycle accessories. In acknowledgement for his contribution to Danish design, Søren in 2002 was nominated as Danish Designer of the Year. The work of Sören Sögreni is often seen in international magazines like Wallpaper and Conde Nast Traveller, and a range of museums throughout the world keep Sögreni bicycles in their permanent collections, or offer the Sögreni bicycle accessories in their museum shops.