Alessandro Mendini was born in Milan in 1931. He has edited Casabella, Modo and Domus. He was awarded the prize Compasso d'Oro. Among his most significant works were the Groninger Museum of Groningen, the Casino of Arosa and the Forum of Omegna. He reinvented the Alessi image for whom he has been meta-projectual consultant. He has been a designer, an architect and an image consultant for companies like Philips, Swarovski, Swatch and Bisazza.