RUM is a brand and a point of reference in its own right.

RUM is rooted in the Scandinavian way of life, but have a truly international scope striving to be first with new trends and tendencies, but maintain a distinct focus on the Danish as well as the international design heritage.

They travel the world in search of outstanding homes with history, personality, and style. RUM features interviews with prominent designers - established as well as up-and-coming - and carry portraits of true icons and agenda-setting companies.

RUM works with the best and most celebrated photographers, stylists, and writers to create a unique aesthetic universe. People make an extraordinary effort when contributing to RUM.