Gijs Bakker (1942) is a multidisciplinary Dutch designer, lecturer and one of the original founders of Droog design. Through a philosophy of “conceptual design in context”, his studio in Amsterdam follows a holistic design approach in which heart, mind and substance come together. Gijs Bakker and his studio has conceived numerous design icons, and Bakker’s work is represented in museums and private collections all over the world. As a teacher and lecturer he urges students, artists and designers to find their individuality as designers. Something he himself has managed to do very well.